Piedmont Residential
Market Intelligence Platform · Atlanta MSA
A private analytics platform built for Piedmont Residential — combining FMLS listing data, Zonda new-construction supply, deed records, and U.S. Census Bureau demographics into one interactive intelligence suite covering Georgia and South Carolina.
Choropleth heatmap across GA & SC counties — toggle between active listings, avg list price, absorption rate, and median income. Hover for full market metrics and census demographics. Drill into any county to see its HS zones.
Zone-level heatmap with the same metric overlays as the county view. Click any zone to select it, then open the Zone Detail page for a full deep-dive — market history, supply & demand, and census demographics.
Zonda new-construction community pins across the market. Color-coded by unsold lot count, with a size filter to focus on large-inventory projects. Click any pin for community name, pricing range, and unsold inventory.
Price-band breakdown of active inventory vs closings, split by new and resale. Supply vs Demand line chart with an optional VDL (Zonda upcoming lots) overlay. Months of supply, absorption rate, and market status per band.
Implied Lot Price modeling with configurable cost assumptions. SQFT-banded price comparisons for New vs Used, Basement vs Slab, and Townhome vs Detached — showing true price premiums at equivalent home sizes.
Price trends, days on market, list-to-sold ratio, and builder leaderboard. Where-to-Sell geographic breakdown by county, HS zone, or subdivision. Full raw data export. Tier 1 (market context) / Tier 2 (product segment) filter system.
ACS 5-year estimates for all 205 GA & SC counties and every HS zone — median income, poverty rate, vacancy, renter %, home value, median rent, year built, education, and employment. Surfaced in map tooltips and zone detail pages.
Deep-dive page for any HS zone. Current market metrics, full monthly history table, census demographics panel, and a Zonda new-construction table showing every active community in the zone with unsold inventory and pricing.
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